Amazon book ads and three sets of Meta ads for the free call, the 7-Day Anti-Inflammation Reset and The 8-Week Program, shown the way they would look on a phone. Each card shows its angle label and character count.
Meta button: Book a Free CallBook pre-orders: Dec 14, 2026Launch: Jan 5, 2027
5 variations. Sponsored Brands / Products style: headline up to 50 characters, custom text up to 150. Amazon supplies the button.
Heads up: Amazon may reject the asterisked title "F*ck Cortisol" in headlines and custom text. If it does, run the clean version and let the title show only on the cover image.
Compliance self-check: Headlines are 50 or fewer and custom text 150 or fewer, title and clean versions both. No button text. Only stated science (cortisol helps calm inflammation; Cohen et al., 2012) and the real Dec 14 / Jan 5 dates. No claim that the book changes inflammation, cortisol or glucocorticoid resistance. Only proof used: coaching since 2001.
1Curiosity45/50 · 124/150
Hook: Lead hook
9:41
⌕ cortisol book
Results
Sponsored ⓘ
F*CKCORTISOLJEREMY ROBINSON
F*ck Cortisol: meet glucocorticoid resistance
You've heard of insulin resistance. Have you heard of glucocorticoid resistance? F*ck Cortisol explains it in plain English.
F*CKCORTISOLJEREMY ROBINSON
Sponsored
F*ck Cortisol
by Jeremy Robinson
Pre-order · Release date: January 5, 2027
Amazon adds its own button and price. Shown with the asterisked title.
Clean version (no asterisked title) · 30/50 · 122/150
Meet glucocorticoid resistance
You've heard of insulin resistance. Have you heard of glucocorticoid resistance? My new book explains it in plain English.
2Pain point39/50 · 138/150
Hook: "Same team"
9:41
⌕ cortisol book
Results
Sponsored ⓘ
F*CKCORTISOLJEREMY ROBINSON
F*ck Cortisol: a coach's change of mind
I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team. F*ck Cortisol shows why.
F*CKCORTISOLJEREMY ROBINSON
Sponsored
F*ck Cortisol
by Jeremy Robinson
Pre-order · Release date: January 5, 2027
Amazon adds its own button and price. Shown with the asterisked title.
Clean version (no asterisked title) · 36/50 · 136/150
A coach's change of mind on cortisol
I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team. My new book shows why.
3Social proof36/50 · 119/150
Hook: "Built-in anti-inflammatory"
9:41
⌕ cortisol book
Results
Sponsored ⓘ
F*CKCORTISOLJEREMY ROBINSON
F*ck Cortisol, by a coach since 2001
Your body's built-in anti-inflammatory is the hormone you've been told to fear. F*ck Cortisol, from a coach since 2001.
F*CKCORTISOLJEREMY ROBINSON
Sponsored
F*ck Cortisol
by Jeremy Robinson
Pre-order · Release date: January 5, 2027
Amazon adds its own button and price. Shown with the asterisked title.
Clean version (no asterisked title) · 37/50 · 115/150
A cortisol book by a coach since 2001
Your body's built-in anti-inflammatory is the hormone you've been told to fear. A new book from a coach since 2001.
4Identity32/50 · 117/150
Hook: "Anti-itch cream"
9:41
⌕ cortisol book
Results
Sponsored ⓘ
F*CKCORTISOLJEREMY ROBINSON
F*ck Cortisol: science over hype
Science over hype? Your stress hormone is the same thing in anti-itch cream. F*ck Cortisol explains why that matters.
F*CKCORTISOLJEREMY ROBINSON
Sponsored
F*ck Cortisol
by Jeremy Robinson
Pre-order · Release date: January 5, 2027
Amazon adds its own button and price. Shown with the asterisked title.
Clean version (no asterisked title) · 35/50 · 115/150
Cortisol science over cortisol hype
Science over hype? Your stress hormone is the same thing in anti-itch cream. My new book explains why that matters.
5Offer31/50 · 108/150
Hook: The two villains
9:41
⌕ cortisol book
Results
Sponsored ⓘ
F*CKCORTISOLJEREMY ROBINSON
F*ck Cortisol: pre-order Dec 14
The real villains: the stress loop and the cortisol hype. Pre-order F*ck Cortisol Dec 14. It launches Jan 5.
F*CKCORTISOLJEREMY ROBINSON
Sponsored
F*ck Cortisol
by Jeremy Robinson
Pre-order · Release date: January 5, 2027
Amazon adds its own button and price. Shown with the asterisked title.
Clean version (no asterisked title) · 35/50 · 106/150
New cortisol book: pre-order Dec 14
The real villains: the stress loop and the cortisol hype. Pre-order my new book Dec 14. It launches Jan 5.
Set 2 · Meta ads: Free consult call
3 short and 2 long. Long ads open with "... See more", like the real feed; tap it to read the rest. The copy is under each phone.
Compliance self-check: All short primary texts are under 125. Each opens with a hook, then one benefit, one proof point (2001, hundreds, 5.0 on Google) and the call. No medical claims; the science is stated as science. No reader condition is named. The book is named once, as my upcoming book.
1Pain pointShort113/124
Hook: Cortisol hype
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Tired of every reel blaming cortisol?
I'll show you where I start instead. Coaching since 2001. Book a free call.
Cortisol isn't the villain.
AUSTINHOLISTICFITNESS.COM
Cortisol Isn't the Villain
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 113 characters (limit: under 125)
Tired of every reel blaming cortisol?
I'll show you where I start instead. Coaching since 2001. Book a free call.
Headline · 26 characters
Cortisol Isn't the Villain
Button
Book a Free Call
2CuriosityLong536 chars
Hook: Lead hook
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
You've heard of insulin resistance. Have you heard of glucocorticoid resistance? Cortisol helps calm inflammation.... You've heard of insulin resistance. Have you heard of glucocorticoid resistance?
Cortisol helps calm inflammation. Hydrocortisone and prednisone are built on it. With long-running stress, cells can respond less to that calming signal. Researchers call it glucocorticoid resistance (Cohen et al., 2012, PNAS). It's a big part of my upcoming book, F*ck Cortisol.
On a free call, I'll walk you through my inflammation-first approach in plain English, all online. I've been coaching since 2001.
Book a free call and bring your questions.
Have you heard of glucocorticoid resistance?
AUSTINHOLISTICFITNESS.COM
Have You Heard of Glucocorticoid Resistance?
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 536 characters
You've heard of insulin resistance. Have you heard of glucocorticoid resistance?
Cortisol helps calm inflammation. Hydrocortisone and prednisone are built on it. With long-running stress, cells can respond less to that calming signal. Researchers call it glucocorticoid resistance (Cohen et al., 2012, PNAS). It's a big part of my upcoming book, F*ck Cortisol.
On a free call, I'll walk you through my inflammation-first approach in plain English, all online. I've been coaching since 2001.
Book a free call and bring your questions.
Headline · 44 characters
Have You Heard of Glucocorticoid Resistance?
Button
Book a Free Call
3Social proofShort123/124
Hook: "Anti-itch cream"
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Your stress hormone is the same thing in anti-itch cream.
I'll explain it. Hundreds have done my program. Book a free call.
Your stress hormone is in anti-itch cream.
AUSTINHOLISTICFITNESS.COM
Ask Me Why on a Free Call
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 123 characters (limit: under 125)
Your stress hormone is the same thing in anti-itch cream.
I'll explain it. Hundreds have done my program. Book a free call.
Headline · 25 characters
Ask Me Why on a Free Call
Button
Book a Free Call
4IdentityLong342 chars
Hook: "Same team"
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team. If... I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team.
If you'd rather understand how your body works than fight it, you're my kind of person. On a free call, we'll talk through what you've tried and where I'd start, with no pressure.
I hold 5.0 stars on Google.
Book a free call.
They were on the same team.
AUSTINHOLISTICFITNESS.COM
Cortisol and Inflammation: Same Team
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 342 characters
I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team.
If you'd rather understand how your body works than fight it, you're my kind of person. On a free call, we'll talk through what you've tried and where I'd start, with no pressure.
I hold 5.0 stars on Google.
Book a free call.
Headline · 36 characters
Cortisol and Inflammation: Same Team
Button
Book a Free Call
5OfferShort117/124
Hook: Cortisol hype
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Cortisol has a PR problem.
Talk it through with me on a free call, all online. 5.0 stars on Google. Book a free call.
Cortisol has a PR problem.
AUSTINHOLISTICFITNESS.COM
A Free Call, No Pressure
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 117 characters (limit: under 125)
Cortisol has a PR problem.
Talk it through with me on a free call, all online. 5.0 stars on Google. Book a free call.
Headline · 24 characters
A Free Call, No Pressure
Button
Book a Free Call
Set 3 · Meta ads: 7-Day Anti-Inflammation Reset ($27)
3 short and 2 long. Long ads open with "... See more", like the real feed; tap it to read the rest. The copy is under each phone.
Compliance self-check: All short primary texts are under 125. The Reset is described only as a week of whole produce and lots of fiber for $27, never a liquid plan, and never as something that lowers anything. "Inflammation first" is framed as my approach. The button stays Book a Free Call.
6Pain pointLong385 chars
Hook: "Built-in anti-inflammatory"
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Your body's built-in anti-inflammatory is the hormone you've been told to fear. The cortisol hype has a lot of... Your body's built-in anti-inflammatory is the hormone you've been told to fear.
The cortisol hype has a lot of people fighting the wrong thing. My 7-Day Anti-Inflammation Reset starts somewhere simpler: seven days of real meals built on whole produce and lots of fiber, for $27.
I've been coaching since 2001.
Book a free call and I'll tell you if the Reset is the right first step.
The hormone you've been told to fear.
AUSTINHOLISTICFITNESS.COM
Start With 7 Days of Real Food, $27
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 385 characters
Your body's built-in anti-inflammatory is the hormone you've been told to fear.
The cortisol hype has a lot of people fighting the wrong thing. My 7-Day Anti-Inflammation Reset starts somewhere simpler: seven days of real meals built on whole produce and lots of fiber, for $27.
I've been coaching since 2001.
Book a free call and I'll tell you if the Reset is the right first step.
Headline · 35 characters
Start With 7 Days of Real Food, $27
Button
Book a Free Call
7CuriosityLong431 chars
Hook: Lead hook
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
You've heard of insulin resistance. Have you heard of glucocorticoid resistance? Cortisol helps calm inflammation.... You've heard of insulin resistance. Have you heard of glucocorticoid resistance?
Cortisol helps calm inflammation. With long-running stress, cells can respond less to its calming signal (Cohen et al., 2012, PNAS). That's why I coach inflammation first, and why my 7-Day Anti-Inflammation Reset is a week of whole produce and lots of fiber. It's $27, all online.
I hold 5.0 stars on Google.
Book a free call to see if it's a fit.
Have you heard of glucocorticoid resistance?
AUSTINHOLISTICFITNESS.COM
The 7-Day Anti-Inflammation Reset, $27
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 431 characters
You've heard of insulin resistance. Have you heard of glucocorticoid resistance?
Cortisol helps calm inflammation. With long-running stress, cells can respond less to its calming signal (Cohen et al., 2012, PNAS). That's why I coach inflammation first, and why my 7-Day Anti-Inflammation Reset is a week of whole produce and lots of fiber. It's $27, all online.
I hold 5.0 stars on Google.
Book a free call to see if it's a fit.
Headline · 38 characters
The 7-Day Anti-Inflammation Reset, $27
Button
Book a Free Call
8Social proofShort123/124
Hook: "Anti-itch cream"
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Your stress hormone is the same thing in anti-itch cream.
My $27 Reset is real food. Coaching since 2001. Book a free call.
Your stress hormone is in anti-itch cream.
AUSTINHOLISTICFITNESS.COM
A Week of Real Food, $27
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 123 characters (limit: under 125)
Your stress hormone is the same thing in anti-itch cream.
My $27 Reset is real food. Coaching since 2001. Book a free call.
Headline · 24 characters
A Week of Real Food, $27
Button
Book a Free Call
9IdentityShort122/124
Hook: Cortisol hype
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Real food over cortisol hype? Me too.
My 7-Day Reset: whole produce and fiber, $27. Coaching since 2001. Book a free call.
Real food over cortisol hype.
AUSTINHOLISTICFITNESS.COM
Real Food Over Cortisol Hype
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 122 characters (limit: under 125)
Real food over cortisol hype? Me too.
My 7-Day Reset: whole produce and fiber, $27. Coaching since 2001. Book a free call.
Headline · 28 characters
Real Food Over Cortisol Hype
Button
Book a Free Call
10OfferShort114/124
Hook: Inflammation first
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
A week of real food, inflammation first. $27.
Whole produce, lots of fiber. 5.0 stars on Google. Book a free call.
7 days of real food. $27.
AUSTINHOLISTICFITNESS.COM
The 7-Day Reset, $27
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 114 characters (limit: under 125)
A week of real food, inflammation first. $27.
Whole produce, lots of fiber. 5.0 stars on Google. Book a free call.
Headline · 20 characters
The 7-Day Reset, $27
Button
Book a Free Call
Set 4 · Meta ads: The 8-Week Program (Self-Guided $297 or coached $1,497)
3 short and 2 long. Long ads open with "... See more", like the real feed; tap it to read the rest. The copy is under each phone.
Compliance self-check: All short primary texts are under 125. Both tiers appear ($297 Self-Guided, $1,497 coached). Proof is limited to hundreds, 2001 and 5.0 on Google; no weight or inch numbers. The book is mentioned as the source of the approach; the program is what is sold.
11Pain pointLong411 chars
Hook: "Same team"
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same... I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team.
That's why The 8-Week Program starts inflammation first, with real food, lots of fiber, and coaching that teaches you how to eat, not just what to eat. Go Self-Guided for $297, or have me coach you for $1,497.
Hundreds of people have completed it.
Book a free call and we'll find the right fit.
They were on the same team.
AUSTINHOLISTICFITNESS.COM
The 8-Week Program: $297 or $1,497
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 411 characters
I spent years fighting inflammation and fighting cortisol at the same time. Turns out they were on the same team.
That's why The 8-Week Program starts inflammation first, with real food, lots of fiber, and coaching that teaches you how to eat, not just what to eat. Go Self-Guided for $297, or have me coach you for $1,497.
Hundreds of people have completed it.
Book a free call and we'll find the right fit.
Headline · 34 characters
The 8-Week Program: $297 or $1,497
Button
Book a Free Call
12CuriosityLong542 chars
Hook: Lead hook
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
You've heard of insulin resistance. Have you heard of glucocorticoid resistance? Cortisol helps calm inflammation.... You've heard of insulin resistance. Have you heard of glucocorticoid resistance?
Cortisol helps calm inflammation. Hydrocortisone and prednisone are built on it. With long-running stress, cells can respond less to that calming signal. Researchers call it glucocorticoid resistance (Cohen et al., 2012, PNAS).
The 8-Week Program is built on the inflammation-first approach from my upcoming book, F*ck Cortisol. Self-Guided is $297. Coached by me is $1,497. All online.
I've been coaching since 2001.
Book a free call to see which one fits.
Have you heard of glucocorticoid resistance?
AUSTINHOLISTICFITNESS.COM
Have You Heard of Glucocorticoid Resistance?
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 542 characters
You've heard of insulin resistance. Have you heard of glucocorticoid resistance?
Cortisol helps calm inflammation. Hydrocortisone and prednisone are built on it. With long-running stress, cells can respond less to that calming signal. Researchers call it glucocorticoid resistance (Cohen et al., 2012, PNAS).
The 8-Week Program is built on the inflammation-first approach from my upcoming book, F*ck Cortisol. Self-Guided is $297. Coached by me is $1,497. All online.
I've been coaching since 2001.
Book a free call to see which one fits.
Headline · 44 characters
Have You Heard of Glucocorticoid Resistance?
Button
Book a Free Call
13Social proofShort122/124
Hook: Two villains
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Cortisol isn't the villain. The stress loop is.
Learn how to eat with me. Hundreds have done my program. Book a free call.
The stress loop is the villain.
AUSTINHOLISTICFITNESS.COM
Hundreds Through My 8-Week Program
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 122 characters (limit: under 125)
Cortisol isn't the villain. The stress loop is.
Learn how to eat with me. Hundreds have done my program. Book a free call.
Headline · 34 characters
Hundreds Through My 8-Week Program
Button
Book a Free Call
14IdentityShort114/124
Hook: Cortisol hype
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Science over cortisol hype? My kind of person.
Learn how to eat in 8 weeks. Coaching since 2001. Book a free call.
Science over cortisol hype.
AUSTINHOLISTICFITNESS.COM
Learn How to Eat, Not Just What
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 114 characters (limit: under 125)
Science over cortisol hype? My kind of person.
Learn how to eat in 8 weeks. Coaching since 2001. Book a free call.
Headline · 31 characters
Learn How to Eat, Not Just What
Button
Book a Free Call
15OfferShort116/124
Hook: Cortisol hype
9:41
Feed＋ ⌕ ☰
Jeremy Robinson
Sponsored ·
···
✕
Two ways to stop fighting cortisol.
Self-Guided $297 or coached by me $1,497. 5.0 stars on Google. Book a free call.
Two ways to stop fighting cortisol.
AUSTINHOLISTICFITNESS.COM
Self-Guided $297 or Coached $1,497
Book a Free Call
👍 Like💬 Comment↗ Share
Copy
Primary text · 116 characters (limit: under 125)
Two ways to stop fighting cortisol.
Self-Guided $297 or coached by me $1,497. 5.0 stars on Google. Book a free call.
Headline · 34 characters
Self-Guided $297 or Coached $1,497
Button
Book a Free Call
Hook bank · 40 cortisol hooks
First lines only. The letter is the audience to target with it, never something the hook says about the reader. The small number is the character count.
aBusy, stress-heavy work life 8 hooks
Targeting idea: ages 25-39
Cortisol gets the blame. The stress loop does the work.55
The stress loop doesn't clock out at 5.39
A desk lunch, a late email, a skipped meal. That's the stress loop, not a cortisol flaw.88
Work stress and cortisol are not the same thing.48
What if the cortisol hype is just one more thing to stress about?65
Cortisol is the hormone that helps you show up. The stress loop is what wears thin.83
Deadlines run on a loop. Cortisol runs on a rhythm.51
The busiest weeks are when the cortisol hype gets loudest.58
bTried plans that did not stick; wants to learn how to eat 8 hooks
Targeting idea: about 40, the sweet spot
Most plans tell you what to eat. Few explain where cortisol fits in.68
What if plans don't stick because they fight cortisol instead of working with it?81
Learning how to eat beats memorizing what to eat.49
Cortisol helps calm inflammation. So why do so many plans fight it?67
I start with inflammation, not a list of rules.47
Rules tell you what. Coaching shows you how.44
The cortisol hype sells rules. I'd rather teach you how to eat.63
Have you heard why I put more real food first, not less?56
cWants to feel better in their body and move more easily 8 hooks
Targeting idea: 50-65. No medical or joint-pain claims.
Cortisol is the body's built-in anti-inflammatory. Few people hear that part.77
Have you heard what hydrocortisone is built on?47
The hormone that helps calm inflammation has a bad reputation.62
Prednisone is built on a hormone the body already makes.56
Real food, more movement, a calmer daily rhythm. That's my whole approach.74
What does a stress hormone have to do with anti-itch cream?59
I'd rather you enjoy a long walk than count every bite.55
Feeling good in your body starts with what's on the plate, every day.69
dHas HSA/FSA funds; wants coaching that may be eligible 8 hooks
Needs the Truemed footnote (*) wherever it runs
Have HSA or FSA funds? Inflammation-first coaching may be eligible.*68
Have you heard coaching may be HSA/FSA eligible?*49
HSA/FSA funds may cover more than prescriptions. Coaching may be eligible.*75
Cortisol science, real-food coaching, and it may be HSA/FSA eligible.*70
Cortisol is misunderstood. So is what HSA/FSA funds may cover.*63
Glucocorticoid resistance is a mouthful. Asking about HSA/FSA eligibility is easy.*83
Real-food coaching from home may be HSA/FSA eligible.*54
Inflammation first, all online, and it may be HSA/FSA eligible.*64
eBook readers who want the science 8 hooks
Amazon and book-launch audiences
You've heard of insulin resistance. Have you heard of glucocorticoid resistance?80
Hydrocortisone and prednisone are both built on cortisol.57
Cortisol helps calm inflammation. So why is it the internet's favorite villain?79
Cells can stop listening to cortisol. Researchers have a name for it.69
The stress hormone and the body's anti-inflammatory are the same molecule.74
Two villains: the stress loop and the cortisol hype. Cortisol isn't one of them.80
What happens when cells stop hearing cortisol's calming signal?63
Pre-orders for F*ck Cortisol open Dec 14.41
Drafts for Jeremy Robinson · Austin Holistic Fitness and Nutrition · copy in cortisol-ads.md and hook-bank.md · not published anywhere
